Influencer Marketing

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. 

Below are 10 reasons why you need to launch an influencer marketing campaign today.

1. It's Powerful
2. It's Social
3. It's Sexy
4. Everybody is Talking About It
5. It’s An Arbitrage
6. Prices Are Rising Faster Than You Can Say…
7. Consumers Are Tired Of Paid Ads
8. It’s Native Advertising
9. It Helps Your SEO
10. It’s Targetable and Trackable